Electrobloom is the brainchild of Mark Bloomfield and is one of the best uses of 3D printing I've seen.
You see! How can these not make you smile?!
Mark has an MA (RCA) and is a trained jeweller. Alongside this, he has a strong interest in science and technology. It's that element that makes the "blooms" stand out. They have a simple line elegance that is particular to scientific diagrams - DNA helix and chemical structures - but that line is beautifully bold and being 3D allows for texture.
Mark's genius lies not only in eye-catching design but in enabling the customer to make the jewellery truly individual by making the charms interchangeable. You can match your wardrobe, express your mood, make a statement or just give your playful side free rein.
The Electrobloom site is hours of interactive fun and allows you to manipulate the charm in 3D space, changing the colour and petal formulation until you find something that is perfectly "you"..
If you wish to see more, go to flickr stream which is full of amazing and inspiring images.
Today is a day to go and play and be creative.